Facilitated sessions where a researcher guides participants through tasks, generating deep insight into what goes wrong and why.
Your users are showing you what's wrong
Usability testing is the shortest route from a hunch to a fact. We observe real users completing real tasks, capturing the moments of friction and confusion that would otherwise make it into the final product.
Our partnership with Atomic has been essential in delivering a new level of digital convenience for our guests. The app enriches each stage of their short break, aligning perfectly with our commitment to offering the best possible guest experience.
Head of Digital
Center Parcs
Over 70,000 downloads in its first week, a 15% uplift in bookings, and No.1 in the travel app charts. We designed a native iOS and Android app that made it simpler for Center Parcs guests to plan, book, and get the most from their stay.
Atomic's usability testing team designs and conducts testing programmes that reveal exactly how real users experience your product, prioritise the issues that matter most, and give your design and development teams the evidence they need to make targeted, impactful improvements.
Usability testing observes real users completing tasks with your product, revealing the friction, confusion, and failure points that internal teams are too close to see.
User research explores user needs and motivations. Usability testing evaluates a specific design against real user behaviour. Both are valuable, but they answer different questions.
Five to eight participants typically surface 80% of significant usability issues. For more complex products or multiple user groups, we recommend larger or segmented studies.
As early as possible. Testing with wireframes or prototypes is far cheaper than testing a live product. We recommend testing at every major design milestone, not just before launch.
Moderated testing involves a facilitator guiding participants in real time, allowing follow-up questions. Unmoderated testing is self-directed, offering scale but less depth.
A standard usability testing project typically takes two to three weeks from recruitment through to final report. Timeline varies based on participant numbers and recruitment complexity.
Usability testing investment varies by scope, participant numbers, and method. We scope every project individually and give a clear estimate after understanding your testing goals.
A prioritised findings report, video highlights of key usability issues, severity ratings, and specific design recommendations your team can act on immediately.
Access to the design, prototype, or live product to be tested, clarity on the user groups to recruit, and the key tasks and questions the testing needs to address.
Yes. We test at every stage, from early prototypes to products already in market. Testing a live product is particularly valuable when you have existing analytics to compare against.
