Contractors use them to spec the right machine, attachments and all, into a quote a dealer can act on. That's the job, not browsing.
Our point of view on construction
A machine sale is one transaction. Parts, service, and warranty are twenty. Connected machinery turned OEMs into continuing service businesses. The ones designing for that are taking share.
What we solve
520,000 connected assets, over a million telemetry records ingested daily, and 83,000 active users. We rebuilt LiveLink as a cloud-native platform delivering real-time GPS, fuel, emissions, and fault data to operators across major projects including HS2.
Services
Rebuilding a configurator. Scaling used equipment. Fixing the dealer portal nobody opens. We'd like to talk.
How we work
We’ve seen significant growth in organic traffic (over 400%) over that period and impressive increases in targeted non-branded and branded keywords.
Sam Johnson
JCB Consumer Products
What good construction digital looks like, and what to expect from a specialist partner. Browse the questions below, or get in touch to talk to the team.
Deep, and mostly in the unglamorous parts. We've built machine and parts commerce for JCB, plus dealer-facing tools, configurators and connected fleet work for manufacturers selling through networks rather than direct. Heavy product data, long sales cycles and dealer politics are familiar territory. We've had 25 years to learn where these programmes go wrong.
Both, usually at the same time. An OEM platform that ignores the dealer gets ignored by the dealer. We design for the commercial reality: the OEM owns the brand and the product data, the dealer owns the relationship and the margin. Getting that balance right is the difference between adoption and an expensive unused portal.
Both. In this sector the constraint is rarely the website, it's the ERP, the PIM and the 15 years of product data behind them. We integrate rather than rip out where we can, exposing what's already there through clean APIs. Where a system genuinely can't carry the next five years, we'll say so early.
We map who owns which moment before we design anything. Pricing, stock, lead routing and aftersales each sit with a different party, and conflict there kills projects. We build the rules into the platform so a dealer sees dealer pricing, an end customer sees availability they can trust, and nobody is undercut by their own supply chain.
Discovery runs three to four weeks, because product data and integrations always take longer to understand than anyone expects. A single dealer tool or configurator can ship in eight to 12 weeks. Larger platform programmes run nine to 12 months in quarterly releases, so value lands before the whole thing is finished.
It depends how much of your data estate has to come with us, which is why we scope before we quote. Discovery is fixed price and gives you a costed phase plan you can take to your board. We'd rather lose a pitch than win it on a number we'd have to revise in month three.
Where it does real work, not where it demos well. Product data cleansing, spec matching and parts identification are genuinely improved by AI. Predictive maintenance claims are often oversold, and we'll tell you when the data isn't there to support them. Internally we're AI-native, which is part of how we compress build timelines.
Yes. Most manufacturers already have an ERP partner, an internal IT function and a marketing agency in the mix. We're comfortable being the team that makes those parts talk to each other. We're employee-owned, so there's no acquisition risk halfway through your programme and no incentive to stretch the engagement.
