Find out what's holding your product back

Finding problems early is far cheaper than fixing them later. We carry out design audits that identify your biggest opportunities to improve your product, reduce friction, and convert more users.
Two people sit at a rustic wooden table with laptops, looking at a large screen displaying a website. One gestures toward the screen while the other watches attentively. Plants and shelves decorate the bright office space.

Your users tell you what's wrong, we listen

We find what your product
is getting wrong

Every product has friction you haven’t noticed yet. We bring a trained, objective eye to your UX, UI, content, and performance, surfacing issues that cost you users and giving you a clear plan to address them.

Our design audits service capability

Design audits are only valuable if they lead to action. We give your team a prioritised roadmap of evidence-based improvements, ranked by effort and impact, so you can act from day one.
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Heuristic evaluation

We review your product against usability principles, identifying violations that create friction, confusion, or failure.
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UX audit

We assess your product's UX covering navigation, information architecture, content clarity, and interaction patterns.
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UI design review

We evaluate visual design consistency, identifying hierarchy issues and areas where design is working against usability.

Accessibility audit

A thorough WCAG 2.2 review identifying every access barrier, with a clear remediation plan prioritised by severity and impact.

Content audit

We assess content clarity, tone, structure, and relevance. Poor content is one of the most common causes of user drop-off.
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Analytics review

We analyse your analytics to identify where users drop off and where the data contradicts your assumptions about performance.

Conversion audit

We review your conversion flows, identifying the design and content issues reducing conversion and costing revenue.
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Competitor benchmarking

We compare your product against close competitors, identifying where you lead, where you lag, and where you can differentiate.
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Performance & technical review

Slow products lose users. We identify where technical issues are creating friction or damaging the experience.
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Prioritised recommendations

Every audit ends with a clear, prioritised set of recommendations: what to fix, in what order, and why. No vague findings.

Our partnership with Atomic has been essential in delivering a new level of digital convenience for our guests. The app enriches each stage of their short break, aligning perfectly with our commitment to offering the best possible guest experience.

We succeed together.

How we built a sales tool used 
daily across 13 countries for JCB

Used daily across 13 countries since 2011. We built the JCB Hub, a tablet-based offline sales tool with 3D CGI models, in-cab panoramas, and customer-specific calculators, now one of JCB’s most valuable assets across their worldwide dealer network.

Our design audit approach is built on one thing:
Objective findings your team can act on immediately.

Evidence, not opinion

Design debates without data are just disagreements. Every finding we produce is grounded in usability principles, user data, or direct user feedback.

Prioritise ruthlessly

Not all design problems are equal. We prioritise by user impact and commercial cost so your team knows exactly where to start.
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Connect findings to outcomes

Audit findings only matter if they lead to action. We frame every finding by its user and business impact so it gets acted on, not filed away.

We find what's holding
 your product back

Atomic's design audit team combines heuristic expertise, accessibility knowledge, and data analysis to identify exactly what's holding your product back, prioritise the fixes, and give your team the clarity to start improving immediately.

Got questions about design audits? We've got answers.

Get in touch

A design audit is a structured review of your digital product's usability, visual consistency, accessibility, and performance against design principles and user experience standards.

When conversion is underperforming, users are struggling, the product feels inconsistent, or before a redesign. A design audit gives you evidence-based direction before you invest.

Heuristic evaluation, visual consistency review, accessibility assessment, information architecture analysis, and user flow review, producing a prioritised list of findings to act on.

A focused design audit typically takes one to two weeks for a standard digital product. Larger or more complex products may require additional time to cover all key user journeys.

Design audit investment varies by product size and depth of analysis required. We scope every audit individually and give a clear estimate after understanding your product.

A prioritised findings report with severity ratings, annotated screenshots, specific recommendations for each issue, and an overall assessment of your product's design health.

By user impact and commercial cost. High-severity issues that affect a large proportion of users and cost conversions or retention are addressed first. We never bury the important ones.

Yes. Auditing during development is valuable because issues are cheaper to fix before launch. We can audit designs, prototypes, or partially built products at any stage.

Access to your live product, designs, or prototype, any existing user research or analytics data, and clarity on the areas of the product most important to review.

Yes. Many clients move from audit into a design and build engagement. We can prioritise the fixes, redesign the affected areas, and support implementation through to completion.

Explore our related services

Qualitative research

The insight that changes how you think

We conduct in-depth interviews, focus groups, and ethnographic research to understand the motivations and mental models behind your users' behaviour.

Workshops

Sessions that generate clarity and momentum

We design and facilitate workshops that help product, design, and business teams align on priorities, resolve ambiguity, and leave with clear decisions and next steps.

Usability testing

Real users. Real friction. Real fixes.

We test your product with real users to identify exactly where they struggle, producing a prioritised report with specific recommendations your team can act on immediately.

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