Google and Microsoft Ads built around intent. We put your brand in front of the right audience at the right moment, driving qualified traffic that converts.
Paid search should pay for itself. We make sure it does.
We build paid search strategies around your commercial targets, not click volume. From Google and Microsoft to Shopping campaigns, every decision is backed by data and every campaign is built to scale and compound.
Working in collaboration with our marketing team, Atomic have helped our business grow rapidly over the last few years by devising an online marketing strategy to drive customers to our website.
Ryan O'Donnell
Marketing Director, Lindleys Autocentres
Delivering real results through strategic SEO.
Our joined-up strategy helped to deliver continuous improvement across every metric. Over 30 focus keywords reached positions one to five, PPC leads grew by 337% at no additional cost, and cost per lead fell by 70% within twelve months. What began as a small website struggling to attract visitors had become a credible national platform, consistently generating leads for installers across the UK and proving that a strategic, data-led approach to digital marketing can fundamentally change the trajectory of a business.
Atomic's PPC team works across search, shopping, display, and beyond, building campaigns that capture demand at the right moment, reduce cost per acquisition, and deliver returns that justify every pound spent.
Understanding how paid media works and what to expect from it is the first step to making it work for your business. Browse our most frequently asked questions below, or get in touch and speak directly with one of our specialists.
PPC (pay-per-click) is a form of paid digital advertising where you pay each time someone clicks your ad. It covers paid search on Google and Microsoft, Google Shopping, paid social on platforms like Meta and LinkedIn, display advertising, and more. Done well, it's one of the fastest ways to put your brand in front of people who are actively looking for what you offer and convert that interest into revenue.
Unlike organic channels, PPC puts you in front of the right audience immediately. It gives you precise control over who sees your ads, when, and how much you spend. For businesses looking to generate demand, capture high-intent traffic, or scale revenue quickly, PPC is one of the highest-leverage tools available. It also delivers data that informs your wider marketing strategy.
If your campaigns aren't delivering a clear return, or you're not confident your budget is being used efficiently, then yes. The gap between average and expert PPC management is significant. A specialist agency brings platform expertise, testing frameworks, and strategic oversight that in-house teams or generalist marketers often can't match. The difference shows up directly in your cost per acquisition and return on ad spend.
Faster than most channels. Campaigns can go live within days and start generating data immediately. That said, meaningful performance improvements typically develop over the first two to three months as we gather data, run tests, and optimise. We set realistic expectations from the start and focus on building a paid channel that performs consistently, not just in week one.
There are two costs to consider: your ad spend (what you pay the platforms) and your management fee (what you pay Atomic). Both depend on your goals, channels, and competitive landscape. We work with businesses across a range of budgets and will always be transparent about what's realistic at your level of investment. We'll never recommend spend we can't justify with a clear commercial case.
We manage paid media across Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, Pinterest, and Amazon. We'll recommend the right mix based on where your audience is and where your budget will work hardest. Not every platform makes sense for every business, and we'll tell you that honestly.
We report on the metrics that matter to your business, not just clicks and impressions. That means revenue, return on ad spend, cost per acquisition, and pipeline contribution. You get clear, regular reporting that shows exactly where your budget is going and what it's delivering. No smoke, no spin.
Access to your existing ad accounts (if you have them), clarity on your commercial goals, and an understanding of your target audience and key products or services. The more context you give us, the faster we can build a strategy that performs. We'll guide you through everything in an initial discovery session.
Waste is the enemy of good PPC. We audit accounts thoroughly before recommending any changes, cut underperforming keywords and placements quickly, and use structured testing to double down on what works. You'll always know where your budget is going and why.
Absolutely. We work well as an extension of in-house teams, whether that means owning paid media entirely, supporting a specific channel, or providing strategic oversight and consultancy. We adapt to your structure and make sure knowledge is shared, not siloed.
