TruFrame

Helping one of the UK’s largest fabricators win online

The challenge

Showcasing TruFrame’s product range through a new digital platform

Manufacturers of quality, energy efficient and state-of-the-art window frames, TruFrame, required the development of a website through which they could showcase their range, both to members of the trade and to the end user.

Three mobile phone screens display a website for TruFrame, a uPVC supplier. The screens show sections about their products, company reliability, and partnership values, with text, icons, and images of window frames.

An older couple sits on a couch, smiling and looking at a laptop together. The woman is pointing at the screen while the man navigates, and there is a plate of cookies on her lap. Bright natural light fills the background.

A man with a lanyard and clipboard stands at an open doorway, speaking to a person inside the house. The man gestures upward as he talks, and greenery is visible outside.

The solution

A dual-purpose website designed to engage both trade and homeowner audiences

The end result was a smart, polished website offering detailed information on TruFrame’s ranges of windows and doors, supported by striking imagery. The website also provides homeowners with a valuable resource to support their decision-making process.

Appealing to two audiences
To attract trade customers, the website offers detailed specification and environmental benefits, while lifestyle imagery and cost-saving information were presented clearly to appeal to homeowners.

Showcasing products
Detailed information on features and benefits of TruFrame’s products empowered trade customers to recommend products to their customers, and ensures homeowners can make an informed decision.

Lead generation
An online configuration tool allows homeowners to specify their windows and doors before requesting a quote from local, approved installers, helping to build on loyalty from TruFrame’s trade customers.

A desktop and mobile view of a website page for “Liniar Bi-fold Doors” by TruFrame, showing product images, description, and menu options, displayed on a red background.

Close-up of a white window frame with a hinge mechanism, showing the window partially open at an angle. The frame features metal hardware and a black weather seal lining.

Close-up of a textured black door with a stainless steel vertical handle and a silver keyhole lock on the right side.

Multiple tablet screens display a website interface with options for customizing home interior features such as cabinets, finishes, and layouts, all arranged diagonally on a dark gray background.

The outcome

Driving growth and visibility through ongoing SEO and PPC support

Since the website launch, Atomic has been supporting TruFrame and their trade customers to maintain a strong position in an increasingly competitive market through SEO and PPC marketing. This has led to a significant increase in site traffic and to TruFrame outperforming other major players in their search rankings.