Design that starts with understanding people

Great UX is the result of rigorous research and a focus on how real people think and behave. We help brands build experiences that reduce friction, increase conversion, and earn lasting loyalty.
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center parcs ux design

If your users are struggling, your business is too

We turn user insight
into experiences that work

Most UX problems aren’t design problems. They’re understanding problems. We embed research into every stage of the process, so every decision is grounded in evidence rather than assumption.

Our UX design & research service capability

We take an evidence-led, user-centred approach to UX, working closely with you to understand your goals and build experiences that perform. Transparent, research-driven, and commercially grounded, we only recommend what delivers real value. Our UX services include:
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User research

Good design starts with understanding people, not assumptions about them.
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UX strategy

We connect user insight to business objectives, giving your design programme clear direction.

Information architecture

We design clear, logical structures that help users find what they need and businesses scale.
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User journey mapping

We map every touchpoint, identifying friction and drop-off, then show where to invest.

Wireframing & prototyping

We bring ideas to life before development begins. Assumptions tested cheaply, early.
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Usability testing

We test with real users at every stage to surface the issues analytics can't explain.
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Interaction design

We design patterns that feel natural and keep users moving towards their goals.
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UX audit

We identify what's working, what's costing conversions, and where the opportunities are.
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Persona development

Evidence-based personas built from real research, not assumptions.
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Analytics & UX metrics

We define the right metrics and set up tracking so every design improvement is measurable.
JCB Explore
“

We’ve seen significant growth in organic traffic (over 400%) over that period and impressive increases in targeted non-branded and branded keywords.

JCB Explore
We succeed together.

How we scaled JCB's fleet management to 520,000 assets globally

520,000 connected assets, over a million telemetry records ingested daily, and 83,000 active users. We rebuilt LiveLink as a cloud-native platform delivering real-time GPS, fuel, emissions, and fault data to operators across major projects including HS2.

Understand your users before designing for them

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Research first, always

Assumptions are expensive, evidence isn't. Through interviews, surveys, and behavioural analysis, we understand your users before a wireframe is drawn.
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Design with intent

Every design decision needs a reason. From information architecture to interaction patterns, every element maps back to a user need or commercial goal.
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Test, learn, improve

The best UX is never finished, it evolves. We test with real users throughout the process, so your product keeps improving long after launch.

Your users tell you
what's wrong, we listen

Every drop-off, every abandoned journey, every support ticket is a signal. Atomic's UX design and research team works across discovery, strategy, design, and testing to help you build experiences that work harder for your users and deliver more for your business.

Got questions about UX design and research?

Get in touch

UX design is the practice of creating digital products that are intuitive, efficient, and valuable to users. It combines user research, UX strategy, and interaction design.

UX research uncovers how real users think, behave, and feel when using your product. It replaces assumption with evidence, reducing the risk of building the wrong thing.

UX design focuses on how a product works and how users move through it. UI design focuses on how it looks. Good digital products need both, which is why Atomic does both.

If your product has usability problems, conversion issues, or you're building something new and want to get it right first time, a specialist UX agency gives you the expertise.

A UX audit or research sprint can be completed in two to four weeks. Full UX design for a new digital product typically takes two to four months, depending on scope.

UX design investment varies by scope and complexity. We scope every project after an initial conversation and give a clear estimate based on what your product actually needs.

We use interviews, usability testing, surveys, card sorting, and analytics analysis. Research is always designed around the specific decisions it needs to inform.

A clear brief, access to key stakeholders, and any existing user research or product data. We'll structure the discovery process and tell you what else we need as we go.

Both. We work on products at every stage, from greenfield design to improving and redesigning products that are already live. UX improvement is ongoing, not a one-time event.

Yes. We regularly embed with in-house teams as a specialist resource or capacity extension, working in a way that builds your team's capability rather than creating dependency on us.

Explore our related services

Product design

Design that drives adoption and retention

We take digital products from concept to launch, combining user research, UX strategy, and visual design to create products people actually want to use.

Design systems

The shared foundation your teams build on

We build and maintain design systems that give your design and engineering teams a single source of truth, enabling faster, higher-quality, and more consistent product delivery.

Website design

Websites that convert visitors into customers

We design websites that look exceptional and perform commercially, combining UX strategy, visual design, and SEO thinking to serve your users and your business goals.

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