Filigree

A made to measure retail sales tool

We partnered with Filigree to design a streamlined digital ordering system for retail partners such as Dunelm and John Lewis. Our solution included a desktop web app, iPad app, and a central admin portal, enabling faster, more accurate order processing. Since launch, the tool has processed over 12,000 orders and is now an essential sales aid in more than 190 retail stores across the UK.
A user management dashboard for Finesse displays a table listing user names, email addresses, types, groups, created dates, and edit options. A sidebar menu and an “Add user +” button are visible at the top.

The challenge

Seeking a seamless digital ordering solution for retail partners

As a market-leading supplier of made-to-measure curtains and blinds, Filigree was looking for a modern, tailor-made solution to help retail customers such as Dunelm and John Lewis to transform their product ordering process. Atomic was challenged to develop a solution that would give their production team a single source of truth for all customer orders, whilst enabling retail customers to place orders more efficiently using one, easy to use system.

A cozy window seat with patterned cushions and Roman blinds, all featuring blue and white botanical designs. A table in front holds a vase of white hydrangeas and another of green flowers. Natural light fills the space.
A digital shopping cart interface displays details for a sheer curtain priced at £23.80, including color, heading type, size, and quantity, with options to remove or edit the item.

The solution

A multi-platform system designed for speed, simplicity, and control

Following a collaborative and in-depth discovery and technical planning phase, atomic devised a solution that would allow staff in Dunelm stores to quickly specify a product for their customer, get real-time prices and place orders directly with Filigree. This easy to use system included a web based application for desktop use as well as a native iOS app for iPad use. Both of these customer-facing applications would be powered by a web-based admin portal, allowing Administrators to manage and process orders effectively as well as providing extensive data for analysis and forecasting.

Agile approach
To ensure everyone was aligned on the final solution, we focused on delivering a high-value MVP which allowed us to launch the system much sooner.

A single source of truth
We built a web-based admin system that feeds data directly to the app via a custom API, while also consuming and storing order received from store users.

A tablet screen displays an order form for a sheer curtain, with input fields for fabric design, colour, heading, lining, drop and width dimensions, and number of curtains. The total product price at the bottom shows £0.00.
A person holding a tablet with a green case, using their fingers to interact with the screen; a ring is visible on one finger, and the tablet has an attached black device on the back.

The outcome

Driving results: 12,000+ orders and nationwide retail adoption

The outcome was an intuitive and easy to use application that delivered the digital transformation Filigree was looking for. Since its launch, the app has processed over 12,000 customer orders and become an integral sales aid for over 190 retail stores across the UK.