Goodyear Dunlop

Keeping a grip on global tyre sales

Goodyear partnered with Atomic to design and deliver a data-rich, interactive sales tool aimed at empowering commercial teams during high-stakes conversations with fleet buyers. The result was a flexible, brand-consistent app that simplified complex product comparisons, personalised the sales journey, and differentiated Goodyear in an increasingly competitive market. Its success led to rapid expansion across multiple brands and verticals, including Dunlop, bus and coach, and off-road sectors.

A man in a blue jacket works at a table with a laptop and papers in front of a Goodyear KMAX advertisement, as a red truck with a trailer speeds past in the background.

A blue car with snow tires drives on an icy road near a snowy mountain cabin. The ad promotes Goodyear UltraGrip 9 winter tires with Romanian text and tire tread images at the bottom.

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The app was so well received it has grown to be used by several brands across multiple product ranges.

Goodyear Dunlop Tyres Ltd (UK)

The challenge

Simplifying complex product choices in a competitive, margin-sensitive market

Goodyear needed a smarter way to support sales reps in communicating the value of their wide and technically complex product range.

The challenge was to build a tool that could bring clarity to data-heavy product comparisons, enable personalised and persuasive conversations with fleet customers, and integrate effortlessly into the day-to-day sales journey, all while ensuring global consistency across product content, brand identity, and performance data.

Close-up of a car tire tread pattern, showing the detailed grooves and channels designed for traction and grip on the road. The image highlights the texture and design of the tire surface.

Three car tires (KMAX S, KMAX D, KMAX T) are displayed on a road with a desert background. The text promotes the new KMAX range with up to 35% improved mileage. Each tire lists available sizes.

The solution

A scalable, interactive app that turns product intelligence into sales impact

Atomic responded with a modular, cross-platform sales app built from the ground up to support Goodyear’s technical product landscape and fast-paced commercial sales teams.

Designed for mobile and tablet use, the app enables reps to dynamically compare tyres, visualise performance improvements, and showcase cost savings in real time. A system of reusable templates makes it easy to update or expand content across multiple product lines and brands, while a user-friendly CMS gives administrators the power to manage presentations with confidence and control.

Deep integration with Goodyear’s existing systems ensures accurate data and brand consistency across every touchpoint, allowing reps to personalise their pitch while maintaining a unified experience.

Four screenshots of a Goodyear tire comparison tool interface showing tire configurations, fuel and mileage data, cost savings, and performance ratings for truck tires, with charts, sliders, and selection options.

The outcome

From truck tyres to a global sales platform for the entire Goodyear family

Originally built to support truck tyre sales, the platform has now become a cornerstone of Goodyear’s commercial sales strategy, with adoption extending to the Dunlop brand and new verticals including bus, coach, and off-road.

Its success highlights the value of embedding product intelligence directly into the sales experience, and Goodyear continues to invest in its evolution. With further expansion planned across additional brands and international markets, the app is a clear example of how digital tools can drive consistency, confidence, and competitive advantage in complex B2B sales environments.