OBEX Protection

Sealing a world class online presence

OBEX Protection, a global innovator in sealing and protection solutions for façades and glazing, partnered with Atomic to redefine their online presence. The goal was to align their digital identity with their market-leading reputation by creating a website that not only showcased their products more effectively but also delivered a modern, seamless user experience. Through a blend of strategic discovery, UX/UI design, SEO enhancement, and technical delivery, Atomic helped OBEX elevate its brand online while making it easier for users to find the right solutions.

Screenshot of a modern website displayed on desktop and mobile screens, featuring a geometric building facade and the headline Expertly Engineered overlaid, with navigation menus visible at the top of both versions.

The challenge

Elevating a market leader’s digital presence

OBEX approached Atomic to completely redesign their corporate website.

The existing site no longer reflected their position as a global industry leader or supported their evolving product offering. The challenge was to reposition the brand online with a stronger digital identity, while making it easier for customers, often specifiers or procurement professionals, to find and evaluate the right products.

A technical specs sheet for O200FR showing standards for harmonised standard (EN 13984), fire classification (EN13501-1 B-s3,d0), watertightness (EN1928 Pass), tensile strength (EN12311-2), and air tightness (EN12114 <0.1m³).

A collage of website design mockups for a construction or engineering company, featuring images of workers, buildings, client logos, and text sections on white backgrounds with purple borders.

The solution

A user-centric experience built for global reach

Atomic began with a detailed discovery phase to understand OBEX’s user types, product range, and commercial goals.

We focused on structuring content to highlight the full scope of OBEX’s offering and designed a clean, responsive interface optimised for both desktop and mobile. A smart product finder tool was integrated to help users quickly filter and locate relevant solutions.

The experience was backed by a revised SEO strategy, ensuring stronger visibility in key international markets.

A color palette with vertical stripes in purple, orange, green, blue, yellow, red, and navy, above large blocks of white, grey, and black. The blue block reads Blue (Cortex SP) #009ADE. The grey reads Grey 500 #757575.

A comparison of desktop and mobile text formatting for the font “Quatro,” showing Heading 1 through Heading 4 in different weights and sizes on a purple background.

The outcome

A scalable platform that supports growth

The new website launched with a fully responsive design, intuitive navigation, and a refined user interface that better reflects OBEX’s brand evolution.

The product finder tool significantly improves usability for a technically-minded audience, while an easy-to-manage CMS gives OBEX full control over content updates. The redesigned platform not only enhances engagement and clarity for site visitors but also positions OBEX for continued international growth in a competitive sector.