Scania

Driving used vehicle sales with Scania Go

As Scania UK prepared to launch its premium used vehicle proposition, Scania Go, the brand partnered with Atomic to reimagine its existing digital platform. Having built and maintained Scania’s Used Vehicle website and apps since 2017, Atomic was uniquely positioned to modernise the platform and deliver a high-quality retail experience that matched the ambition and prestige of Scania’s latest offering.

+35%

Increase in vehicle listing engagement

100%

Dealer adoption

7,000+

Active app users

Two mobile screens on an orange background show a truck sales app: one screen has search filters for location and vehicle options; the other displays details and a photo of a blue Scania truck for sale.

A large white truck drives quickly through a brightly lit tunnel. Next to the image, text highlights a 24/7 - 365 mobility guarantee, offering a preventative replacement policy on every vehicle.

The challenge

Transforming an established platform into a premium digital retail experience

The existing Used Vehicle platform needed to evolve to reflect the new Scania Go brand, a premium proposition aimed at elevating the customer buying journey.

The challenge lay in enhancing the user experience while maintaining the stability and core functionality of a system already trusted by dealers and customers.

The goal was to create a multi-platform solution, spanning web, iOS, and Android, that could stand out in a competitive used vehicle marketplace, while introducing features like a vehicle grading system to support buyer confidence.

Four icons with text: 30-day exchange guarantee, 300-point check, 24/7/365 mobility guarantee, and pick n mix service & assurance, each with short descriptions and orange circle icons on a white background.

The solution

A multi-platform overhaul designed for modern buyers

Atomic led a complete redesign and redevelopment of the platform, covering the customer-facing website, native iOS and Android apps, and a powerful web-based admin portal.

Working closely with Scania’s marketing and IT teams, the platform was re-engineered to deliver a refined search experience, integrated vehicle grading, and seamless content management for Scania’s internal teams. A dedicated Scania Go landing page was developed to showcase the premium proposition and build brand awareness, while mobile-first design ensured an effortless user experience across all devices.

Key features, such as saved searches with instant push notifications and simplified vehicle uploads, made the platform both user-friendly and operationally efficient.

Screenshot of a vehicle detail page showing a blue 2016 Scania R Series 490HP 6x2 Sleeper Cab lorry, with exterior and interior photos, specifications, description, and contact options displayed.

“

Atomic has been instrumental in bringing Scania Go to life. Their deep understanding of our platform and customers made them the ideal partner for this transformation.

Senior Digital Lead

Scania UK

The outcome

A high-impact launch with lasting growth

Scania Go launched in Spring 2023 at a high-profile HQ event attended by over 200 independent dealers, management, and trade press.

The platform has since seen significant growth in traffic, downloads, and user engagement, with dealers fully adopting the system and customers responding positively to its premium digital experience.

By combining modern UX with robust back-end architecture, Atomic delivered a platform that cements Scania Go’s position as a leader in the competitive used commercial vehicle market.