Double Glazing Network

Turning a struggling platform into a national lead generation engine

The Double Glazing Network is a platform built to connect homeowners with window and door installers across the UK. Developed by TruFrame, it features a tool called QuoteBuilder that allows homeowners to design their windows and doors online, receive a quote, and be matched with three local installers. Our digital marketing team was brought in by TruFrame in 2016 to redesign and market the website, with a clear goal of turning a struggling platform into a serious national lead generation machine.
30+

focus keywords in positions 1-5

337%

increase in PPC leads at no additional cost

70%

reduction in cost per lead in a 12-month period

The challenge

A website that was failing to attract homeowners or generate leads

The previous version of the website was not connecting with its audience. Homeowners were not engaging with it and, as a result, installers were not receiving the leads they needed. With TruFrame’s installer network spanning the entire country, the new website had to perform at a national scale and deliver results quickly. The client needed to see a fast turnaround, while also laying the groundwork for sustainable long-term growth.

The strategy

A joined-up approach where every channel informed the next

We began by running workshops to understand the needs of TruFrame’s customers, using those insights to design and build a new Double Glazing Network website from the ground up, clean, simple, and built to convert. What followed was a comprehensive digital marketing strategy combining short and long-term activity for maximum efficiency. PPC was used in the early stages to test keyword performance, with successful keywords fed directly into the long-term SEO strategy, ensuring every focus keyword had proven conversion potential before resources were committed. Alongside this, a wide-ranging content marketing strategy focused on building brand trust and supporting internal pages through adjacent keywords. When the UK Government announced the Green Homes Grant Scheme in 2020, we moved fast, producing an in-depth guide ahead of major news organisations that drove over 200,000 additional pageviews and ranked number one for the scheme at its peak.

The results

From a small struggling website to a serious national competitor

The joined-up strategy delivered continuous improvement across every metric. Over 30 focus keywords reached positions one to five, PPC leads grew by 337% at no additional cost, and cost per lead fell by 70% within twelve months. What began as a small website struggling to attract visitors had become a credible national platform, consistently generating leads for installers across the UK and proving that a strategic, data-led approach to digital marketing can fundamentally change the trajectory of a business.

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