Organic reach increase on Facebook (12 months)
Organic reach increase on Instagram (12 months)
Overall organic social growth increase (12 months)
Despite operating in a B2B sales model, Urban Eat needed to show up and compete like a B2C brand. That means building genuine affinity with the people actually eating their products, the lunchtime crowd scrolling Instagram between meetings, not the buyers placing wholesale orders.
We identified two priority channels: Facebook, where Urban Eat had an existing audience to activate, and Instagram, where the visual nature of the platform offered the greatest potential for reach and brand impact. Urban Eat’s brand identity, energetic, bold, unapologetically playful, gave us a clear creative direction.
Community management was equally central to the strategy. We developed templated responses to handle high volumes of recurring inbox enquiries efficiently, without losing the brand’s personality. We also established clear escalation procedures, working directly with Urban Eat’s internal team to ensure complaints were handled appropriately, professionally and on-brand. Every comment, every reply, every interaction was treated as an extension of the brand. At scale.
From the very beginning, Atomic exhibited a high level of professionalism and expertise. The team took the time to understand our brand, its values, and our target audience. The social media strategies and campaigns that were developed were not only creative and engaging but also tailored perfectly to resonate with our audience.
Charlotte Assinder
Brand Manager
The results reflect what happens when brand identity, content strategy and community management work in lockstep. No ad spend required.
