Increase in organic traffic within first 12 months
Ranking achieved for targeted keywords
Increase in Google search impressions globally
Fujifilm approached Atomic with a website that couldn’t communicate the depth or quality of their capabilities. Their product offering was highly complex, and customers were struggling to find the information they needed. The site lacked clear structure, a coherent design direction, and the bespoke visual language needed to support navigation and reinforce brand authority in a competitive global market.
We rebuilt the website from the ground up, developing a clear information architecture that made it easy for customers to find exactly what they needed. A new design direction strengthened brand identity and gave Fujifilm a visual language they could own. Bespoke iconography was created across key areas to support messaging and aid navigation. Underpinning it all was a powerful CMS, giving the internal team full autonomy over their content going forward.
Atomic took the time to truly understand our complex product offering and delivered a website that has transformed how customers find us and enquire. It’s been a real game changer.
Michael Bush
Marketing Communications Manager
The new website delivered a dramatically improved user experience, making it straightforward for customers to understand and engage with Fujifilm’s offering. Organic visibility surged, targeted keyword rankings reached the top position, and search impressions grew at a scale that reflected genuine market authority. With full control over their CMS, Fujifilm now has a digital product built to support long-term growth.
