Elevating a nationwide plant hire brand

Charles Wilson Engineers Ltd

Elevating a nationwide plant hire brand

  • Plant Hire
Services we provided
  • Design systems
  • UX/UI design
  • Web development

The challenge

Charles Wilson are a specialist plant hire company, supplying heavy plant and construction machinery nationwide with branches across the UK. They were looking to generate more leads from their website and improve the overall experience of the site in order to maximise conversions.

The solution

An initial audit of the website was required to dictate the direction of design. A complete overhaul of the UX and UI was the foundation for improving the user experience.

The outcome

Additional features were added to make products easier to find, and the site easier to navigate, thereby increasing the number of visits converting to enquiries.

Streamlined design approach

Through an initial research process, our designers had identified opportunities to streamline the website along with delivering an improved visual style.

Managing a large product catalogue

With over 800 products on the site; providing users with accessible routes to enquiring was essential. A mega-navigation was created to showcase all categories and products clearly and simply. A new search function was also introduced which allowed users to search for relevant keywords.

Finding your supplier

Charles Wilson have twenty hire shops nationwide. To accommodate this, the website includes a built-in depot locator which allows users to input an address and the locator will find the nearest depots within a 30-mile radius.

A faux e-commerce solution

To ensure the website was generating effective leads, our developers created an 'enquiry basket' which enabled users to enquire on multiple products at once.


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