Delivering a clear vision for TruFrame
Manufacturers of quality, energy efficient and state-of-the-art window frames, TruFrame, required the development of a website through which they could showcase their range, both to members of the trade and to the end user.
The end result was a smart, polished website offering detailed information on TruFrame’s ranges of windows and doors, supported by striking imagery. The website also provides homeowners with a valuable resource to support their decision-making process.
Since the website launch, Atomic has been supporting TruFrame and their trade customers to maintain a strong position in an increasingly competitive market through SEO and PPC marketing. This has led to a significant increase in site traffic and to TruFrame outperforming other major players in their search rankings.
Appealing to two audiences
To attract trade customers, the website offers detailed specification and environmental benefits, while lifestyle imagery and cost-saving information were presented clearly to appeal to homeowners.
Detailed information on features and benefits of TruFrame’s products empowered trade customers to recommend products to their customers, and ensures homeowners can make an informed decision.
An online configuration tool allows homeowners to specify their windows and doors before requesting a quote from local, approved installers, helping to build on loyalty from TruFrame’s trade customers.
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