Breathing new life into Scania’s Used Vehicle platform
When Scania UK launched its new Used Vehicle retail proposition, Scania Go, the iconic automotive brand turned to Atomic to help overhaul their existing Used Vehicle retail website and mobile apps. Having built and maintained the platform since 2017, Atomic was well place to help reinvigorate the system with the introduction of the new premium retail proposition.
The multi-platform system that includes a customer website, native iOS and Android app, and a web-based admin portal, went through a complete design overhaul in order to bring the Scania Go proposition to life. Working closely with Scania's marketing and IT teams, Atomic's web and app development teams were able to retain the system's core functionality, whilst also enhancing certain aspects to now carry a vehicle grading system that would aid the decision making process for potential buyers. A dedicated landing page was also built to help tell the Scania Go story, and introduce the new proposition to both existing and new customers.
Scania Go was launched in Spring 2022 at a raucous launch event at Scania's UK Head Quarters to over 200 independent dealers, management and trade press. Since its launch, there has been significant increases in website traffic, app downloads, and usage, as the Scania Go brand continues to establish itself in what is a highly competitive marketplace.
Generating leads 24/7
A key feature to the mobile app was the ability for users to 'save searches' for specific vehicle. When a vehicle becomes available matching their criteria, they're alerted to it via push notifications and email.
Effortless vehicle uploads
A powerful web-based admin portal was built to help power both the customer website and mobile apps. From here, Scania is able to quickly and easily administer the system, adding vehicle listings in just a few simple clicks
Keeping it mobile
With a large proposition vehicle searches being performed on mobile and tablet, the system is was designed and built to work across all platforms including mobile, tablet and web.
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