Breathing new life into Scania’s Used Vehicle platform

The challenge

When Scania UK launched its new Used Vehicle retail proposition, Scania Go, the iconic automotive brand turned to Atomic to help overhaul their existing Used Vehicle retail website and mobile apps. Having built and maintained the platform since 2017, Atomic was well place to help reinvigorate the system with the introduction of the new premium retail proposition.

The solution

The multi-platform system that includes a customer website, native iOS and Android app, and a web-based admin portal, went through a complete design overhaul in order to bring the Scania Go proposition to life. Working closely with Scania's marketing and IT teams, Atomic's web and app development teams were able to retain the system's core functionality, whilst also enhancing certain aspects to now carry a vehicle grading system that would aid the decision making process for potential buyers. A dedicated landing page was also built to help tell the Scania Go story, and introduce the new proposition to both existing and new customers.

The outcome

Scania Go was launched in Spring 2022 at a raucous launch event at Scania's UK Head Quarters to over 200 independent dealers, management and trade press. Since its launch, there has been significant increases in website traffic, app downloads, and usage, as the Scania Go brand continues to establish itself in what is a highly competitive marketplace.