Lindleys Autocentres

Helping Lindleys punch above its weight online

Lindleys Autocentres is a Nottingham-based independent car garage with over 50 years of trading across multiple local branches, earning a strong reputation as one of the leading independents in the city. Recognising the need to grow beyond traditional marketing, they partnered with our digital marketing team to build a presence capable of competing with national garage chains and reaching the thousands of potential customers they had previously been missing.
96%

year-on-year growth in organic search traffic

50%

lower cost per lead

#1

for “tyres nottingham” (2020 data)

The challenge

Standing out in a highly competitive local and national market

The garage industry is fiercely competitive at both a local and national level. Lindleys needed to increase brand awareness across Nottingham, drive more traffic to their website, and establish themselves as a genuine alternative to the national chains dominating the market. The goal was not simply to generate more leads, but to do so efficiently, keeping costs down while growing volume, and building a sustainable digital foundation that could support the business as it continued to expand.

The strategy

Day-to-day optimisation and content that built lasting authority

We embedded ourselves into Lindleys’ marketing strategy, actively optimising paid search campaigns on a daily basis. Robust monitoring reduced the cost per lead while freeing up budget to drive further growth, delivering year-on-year increases in leads without increasing spend. When Lindleys introduced a new mobile tyre-fitting service with near-zero brand awareness, we nurtured it through organic search, combining trend research with tailored content to raise its profile across Nottingham. Within 12 months the service had become one of their top lead generators, outperforming major competitors in the market.

The results

A complete reinvention of their digital marketing reach

The results reflected a business that had genuinely transformed its digital presence. Organic search traffic grew 96% year on year, cost per lead fell by 50%, and Lindleys reached the number one position for “tyres Nottingham”. More significantly, they moved from being limited to their immediate local area to operating as a much larger presence across a far wider territory, with strong brand equity and a digital strategy capable of supporting wherever the business goes next.

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