Sealing a world class online presence

The challenge

OBEX Protection, a global leader in innovative sealing and protection solutions for commercial glazing and façades, approached Atomic to redesign their company website to help re-position their brand online.

The solution

A key objective of the new site was to better showcase Obex's products and services, creating an improved user experience that would seamlessly connect customers with the right products. This was underpinned with a revised SEO strategy to maximise the visibility of the site to Obex's global markets.

The outcome

Following an in-depth phase of discovery and research, Atomic blended technical and design expertise with a deep understanding of Obex's business goals to create a tailored solution that would boost engagement and sales. The site was fully responsive across desktop and mobile, and included an intuitive navigation system and contemporary interface that better reflected Obex's new brand positioning. The site also incorporated a smart product finder tool to allow customers to quickly find the right product for them. This was underpinned with an intuitive CMS admin system to give Obex complete control over the site's content. Since its launch.