Aqua Sana

Revitalising Aqua Sana

Industry

Leisure

Services we provided

Research & Discovery
UX/UI Audits
UX/UI design

The challenge

Center Parcs approached Atomic with a view to redeveloping their luxury spa brand, Aqua Sana. The brief was to modernise the look and feel of the site, as well as refining key user journeys in order to increase bookings.

The solution

Extensive customer research was conducted to identify the needs of Aqua Sana customers, as well as highlighting the pain points on the existing site. Key customer journeys were remapped to ensure a quality and streamlined user experience and a seamless path to booking a spa package was possible.

The outcome

The stylish new site with slick user interface enabled a smooth user journey, increasing conversion rates across all key spa packages. The restructured page templates have also better optimised the site for SEO.

What our clients say

“The Atomic team are brilliantly collaborative and always champion UX best practice, It’s always a pleasure to work with them”

User Experience Manager Center Parcs

Staying on brand

A key aspect of the brief was to follow existing brand guidelines. Atomic evolved the brand to be better-suited to online use, without comprising its distinctive identity.

Mobile first

Research highlighted a need to improve the UX across mobile platforms. We therefore took a mobile first approach, ensuring the UX worked seamlessly across all platforms.