TruFrame

Helping one of the UK’s largest fabricators win online

TruFrame is one of the UK's largest fabricators of uPVC windows and doors, supplying trade customers across the country. They came to our digital marketing team with a clear ambition: to reflect the quality of their products through every aspect of their digital presence, from the look and feel of the website to the user experience and imagery. Alongside a full website overhaul, they wanted to raise brand awareness within the window and door trade and position themselves as a genuine thought leader in the industry.

Digital Marketing

59%

increase in organic search traffic in a 12-month period

43%

increase in leads in a 12-month period

100%

increase in B2B PPC leads at no additional cost

The challenge

Keyword rankings that did not reflect the scale of the business

Despite being the third largest fabricator of uPVC windows and doors in the UK, TruFrame’s keyword rankings did not reflect their standing in the market. The website had been attracting the wrong audience, drawing in homeowners rather than trade customers, which meant visibility in the right places was limited. The task was to refocus the website entirely towards a B2B audience while building the authority and credibility needed to compete at the top of the search results.

The strategy

A trade-focused content and PPC approach, each channel informing the other

Working closely with TruFrame’s internal marketing team, we devised a comprehensive keyword strategy designed to shift the website’s focus firmly towards a trade audience. Through strategic copywriting across the site and a programme of in-depth supporting articles, we developed the TruFrame website into an authoritative resource for window and door installers, building its reputation as a trusted industry partner. Backing this up was a targeted PPC strategy aimed at reaching B2B audiences actively searching for a manufacturer or supplier. Crucially, the PPC activity fed directly into our SEO efforts, with the rich keyword data gathered through Google Ads used to identify new opportunities and understand which terms converted well. This allowed us to focus time and resource on the areas most likely to drive meaningful results.

The results

Stronger visibility, more leads, and a brand the trade now turns to

Within twelve months, organic search traffic had grown by 59%, B2B leads increased by 43%, and PPC leads doubled at no additional cost. By aligning the website with the needs of a trade audience and ensuring every channel worked in support of the other, TruFrame moved from a business with rankings that did not match its reputation to one with the digital presence to match its position as a market leader.