"Since we began our journey with AtomicMedia we’ve been impressed every step of the way. The leap we’ve taken from page 44 to first page of Google has definitely helped our business growth exponentially."
Search Engine Optimisation (SEO) is the process of optimising a website and/or business to display more prominently on search engine results pages (SERPs). By implementing a consistent and sophisticated search engine marketing strategy, a website can perform better in search engines, drive more traffic to their website and increase leads.
When done correctly, PPC is great for new or established businesses to outbid competitors for that top spot in Search Engine Results Pages. By incorporating SEO, you can bring organic and valuable traffic to your site. SEO is good for long-term results, whilst PPC works best at driving quicker results or targeting more specific search terms.
A conversion can depend on what your business is and what you determine to be a successful goal. Typical conversions in SEO and PPC are things like a sale on a website, a phone call or the successful completion of a form. You can have more than one goal and filter conversions to help analyse how successful your website is at achieving certain kinds of goals.
Keyword research essentially helps you to determine the main keywords you should use in order to optimise the pages on your website. Through this research, you can learn what your customers are searching for and optimise your web pages to help your get seen via certain search terms. SEO is more than just inputting keywords everywhere - there's a myriad of other factors to consider, which is where a digital marketing agency can help.
Content is one factor of SEO, albeit fast-becoming one of the most important factors. Content enables a website to reach new, or improve upon existing, search terms. It also can help generate backlinks and promote a business in a specific way.
In theory, the CMS used doesn't affect SEO directly. If a website is designed and developed with SEO in mind through an SEO-capable agency, then a website should have the technical framework to perform well in search engines.
You will start to see results from 3 to 6 months but we generally allow 12 - 24 months to see comparative data. SEO is a long-term marketing activity, and therefore results take longer to be realised.
Google released an algorithm update in July 2018 called the Google Speed Update, that creates a larger emphasis on site speed and performance in Google search rankings, therefore, page speed is an important factor.