Pay Per Click Advertising

Efficient.
Targeted.
Effective.

Paid advertising, expertly implemented, driven by results.

Pay-Per-Click advertising (PPC) is simple in nature: advertise on Google and pay for the amount of traffic you receive.

The management of PPC campaigns, however, can be complex and time-consuming; our Digital Marketing Team offer a specialist service that not only sets up efficient campaigns, but also monitors and adjusts them as they progress to assure their effectiveness.

From the initial brief, our team will work with you to build a PPC campaign that is focused on your company, tailored to your key products, and budgeted within your means.

Conducting detailed keyword research helps us identify the popular search terms that best fit your offering, as well as any possible low-spend/high-yield opportunities. From there, we’ll develop a campaign based on the highlighted search terms, supported by unique and engaging content that will attract, keep and convert visitors.

Using specialist monitoring software, we’ll track traffic through your site (from click to conversion), establish which are the most effective search terms and focus on any bottlenecks within the site. This allows us to make fine adjustments to your campaign and ensure each click counts.

We’ve built a relationship with the top PPC advertising platforms (such as Google AdWords and Bing Ads), as well as the many social medias offering advertising opportunities.

Speak to a member of our digital marketing team to get your campaign off the ground. Get in touch below.

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FAQ

What are the benefits of PPC?

With PPC, you will increase brand awareness and leads. Unlike SEO, you can achieve quick results by bidding for the right keywords.

Can you have images in Google Ads?

Whilst text ads on Google's search engine don't show images, Google does have a number of other campaign types, such as Display Ads and Shopping Ads, that can display images.

What's remarketing?

Remarketing is the process of showing your ads to visitors or customers who have shown an interest in your business or product previously - this can sometimes be offline as well as online interactions.

What is CPM?

CPM (Cost per Mile) is the term used to show the cost per 1,000 impressions. This is often used in Display Advertising, such as Facebook Ads.

How closely should PPC campaigns be monitored?

It is important to not look at the day-to-day fluctuations in any digital marketing activity. Instead, take a more holistic view of the campaign. That's why at AtomicMedia we perform daily checkups to ensure everything is running smoothly, but any changes are based on more historical data over weeks or months, allowing us to make data-driven decisions.

Should I advertise my company or my products?

Depending on your industry, you need to determine through the PPC strategy whether advertising your product or business will be the most effective method of promotion. For some, promoting the product or service makes more sense, whilst for others, promoting the business itself can be more effective.

Why advertise on Google or Bing?

Through Google Ads & Bing Ads, you are able to bid for particular keywords in order to display in the ads on Google and Bing, often attempting to be at the top of Google & Bing Search Engines' Results Page. This is beneficial for businesses who want to generate leads quickly, or target specific keywords that they may not be ranking for organically. It can also be used to conduct research and A/B testing to see which keywords generate better results.

What should my PPC budget be?

It depends. You need to take into consideration the level of competition, the bid, and the quality of the landing page. Through articulated research, AtomicMedia are able to provide a recommended budget to start at.