With PPC, you will increase brand awareness and leads. Unlike SEO, you can achieve quick results by bidding for the right keywords.
Whilst text ads on Google's search engine don't show images, Google does have a number of other campaign types, such as Display Ads and Shopping Ads, that can display images.
Remarketing is the process of showing your ads to visitors or customers who have shown an interest in your business or product previously - this can sometimes be offline as well as online interactions.
CPM (Cost per Mile) is the term used to show the cost per 1,000 impressions. This is often used in Display Advertising, such as Facebook Ads.
It is important to not look at the day-to-day fluctuations in any digital marketing activity. Instead, take a more holistic view of the campaign. That's why at AtomicMedia we perform daily checkups to ensure everything is running smoothly, but any changes are based on more historical data over weeks or months, allowing us to make data-driven decisions.
Depending on your industry, you need to determine through the PPC strategy whether advertising your product or business will be the most effective method of promotion. For some, promoting the product or service makes more sense, whilst for others, promoting the business itself can be more effective.
Through Google Ads & Bing Ads, you are able to bid for particular keywords in order to display in the ads on Google and Bing, often attempting to be at the top of Google & Bing Search Engines' Results Page. This is beneficial for businesses who want to generate leads quickly, or target specific keywords that they may not be ranking for organically. It can also be used to conduct research and A/B testing to see which keywords generate better results.
It depends. You need to take into consideration the level of competition, the bid, and the quality of the landing page. Through articulated research, AtomicMedia are able to provide a recommended budget to start at.