Center Parcs

Driving conversion through improved UX

Industry

Leisure

Services we provided

Accessibility
Design systems
Discovery
Research & Discovery
Usability Testing
UX/UI design

The challenge

Leading family short-break and holiday village operator Center Parcs appointed Atomic to conduct a comprehensive UX audit of their UK website. The goal was to identify opportunities to enhance the user experience, empowering visitors with greater control when searching for and managing their Center Parcs experience, online.

The solution

Working closely with Center Parcs' digital experience team, Atomic conducted a mix of quantitative and qualitative UX research to uncover areas for improvement. This included moderated usability testing across key user journeys to pinpoint pain points and opportunities. Proposed solutions were then validated through additional user testing before implementation.

The outcome

Our research findings informed a series of targeted UX enhancements across the website and shaped a longer-term UX strategy. The result was a prioritised roadmap of improvements, delivered iteratively by Atomic, supported by continuous research and validation.

Understanding the customer

Our research gave Center Parcs a deeper understanding of customer preferences and behaviours which we used to inform the online strategy.

Consistency was key

New and improved UX helped to create a consistent and quality experience for customers - from their very first interaction as well as during their stay.