Rolls-Royce
Taking UX to new heights for iconic Aerospace brand
DISCOVERY & RESEARCH / EXPERIENCE MAPPING / UI & UX DESIGN
Recognising the value of good digital experience for their private business customers, Aerospace powerhouse Rolls-Royce appointed AtomicMedia as their chosen UI/UX partner and the voice of the customer to design and deliver a new suite of Business Aviation Customer Portal apps.
Our Approach
Delivering a suite of apps so crucial to the servicing of its private customers and the client-customer relationship meant that the new designs and user experience needed to be powerful, considered, evidenced and elite.
Our approach began with a phase of discovery and research to understand the Business Aviation subject matter, its customers and their current pain points - to help define the requirements that the Business Aviation digital products must deliver for both customers and Rolls-Royce internal stakeholders.
With a clear understanding established and at reaching a focused and evidenced brief, we then progressed with redesigning Rolls-Royce's suite of Business Aviation web applications - producing mid-fidelity wireframes through to developed UI designs and final components ready for development.
Discovery and Definition
We implemented a bespoke approach of our proven and established UX processes to discover and define.
Subject Matter Expert 1-1 interviews
Interviews with Rolls-Royce SMEs across Europe and the United States to understand private customers needs and the current apps pain points, opportunities and requirements.
Landscape review and benchmarking
Internal review of existing Rolls-Royce Business Aviation apps, competitor products and influencing features for a design benchmark .
Experience mapping of current apps
Creation of experience maps for the current suite of apps to visualise strengths and weaknesses and highlight opportunities for design to deliver an improved user experience.
Stakeholder alignment
Alignment of stakeholders with a number of remote sessions on the vision, requirements and briefs for the Business Aviation apps .
UI/UX Design
Arriving at a tested and evidenced brief, we then had the foundations required for a successful redesign of the UI and user experience of the new Business Aviation customer apps. To achieve this, we undertook the following processes:
Mid-fidelity wireframes
Detailed wireframes for each product, highlighting various actions and interactive points within each product.
Design reviews
Organisation and running of internal, client stakeholder and development partner reviews on all products.
UI Design
Developing signed-off wireframes to final UI including Rolls-Royce brand guidelines and bespoke UI components.
UI style sheets
Creation of UI style sheets and components per app for handover in development.
The Outcome
Concluding with the handover of development-ready components and implementation guidelines, the project consisted of four new app solutions that successfully delivered an improved UX, elevated UI, and a modern platform for eagerly awaiting private Business Aviation customers to exist, engage and be serviced by Rolls-Royce.