Lindleys Autocentres

Driving traffic to Nottingham's leading Autocentre

SEO / PPC / Management

Lindleys Autocentres is a leading car garage with a branch network spanning the breadth of Nottinghamshire. 

They needed to target the thousands of potential customers who weren’t being reached by their offline marketing efforts so enlisted AtomicMedia to enhance their online presence through an ongoing SEO and PPC strategy.

Our approach

With the garage industry being highly competitive on both a national and local scale, AtomicMedia devised an online marketing strategy that would combine SEO and PPC to drive both organic and paid traffic to their site.

We performed extensive keyword research to understand customer search behaviour and set about optimising Lindleys' website in order to quickly establish improved rankings to drive organic traffic.

To support this, we also ran targeted PPC campaigns focussed on driving incremental traffic for key services such as MOT, Servicing and tyre replacement.

All of this was done in close collaboration with Lindleys' marketing team to ensure all of the online activity was aligned with their offline and social media communications. 

Optimised SEO

  • Technical SEO site audits
  • Citation building
  • Content optimisation 

Targetted PPC

  • A/B testing
  • Ad copy optimisation 
  • Customer behavior analysis 

Driving effectiveness

  • Trend analysis
  • Conversion rate optimisation
  • Reporting
Foreground image

Tactical communications

AtomicMedia work closely with Lindleys to help devise tactical SEO and PPC strategies to help launch any new services, ensuring maximum exposure is achieved and that new and existing customers are made aware of their improved offering.

Typical launch campaigns comprise of targeted PPC campaigns, onsite keyword optimisation, email marketing and traffic retargeting. 

Comprehensive tracking is also put in place to track every aspect of a campaign, from initial impressions through to click-through and final on-site conversions. This allows us to quickly adjust our approach to minimise any wastage and maximise effectiveness.  

A fully integrated approach

Lindleys have a strong brand heritage and reputation for delivering quality product and services. So whilst effective and efficient SEO and PPC is a priority, so too is ensuring that the Lindleys brand and tone of voice is conveyed in the best way possible.

AtomicMedia therefore works closely with Lindleys marketing team to stay aligned with all of their other marketing efforts to make for a joined up approach across all channels.

Driving organic success

As SEO continues to focus on delivering a great user experience and meeting the customers' search intent, we used vast amounts of data gathered over several years to create content over a period of time that potential customers are in need of and actively researching to answer their queries. This has heped Lindleys become a brand well-known in the Nottingham area but also further afield, continuing to support Lindleys Autocentres in their continued expansion.

The outcome

Since appointing AtomicMedia as their digital partners, Lindleys has experienced year-on-year growth in both site traffic and on-site conversions.

Digital marketing has become an integral part of their marketing strategy, helping them achieve strong and measurable growth.

153%

Increase in leads year-on-year

50%

Lower cost per lead

96%

Year-on-year organic search
traffic growth

“Working in collaboration with our marketing team, AtomicMedia have helped our business grow rapidly over the last few years by devising an online marketing strategy to drive customers to our website. The team are always on hand to answer any queries we may have and offer prompt and sound advice.”

Lindleys' Business Development Manager

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