World Challenge

Allowing a global company to follow the same path

Design + Web + UI

Intro Copy about the World Challenge project

Our approach

Through a long standing relationship with CAMRA, we were commissioned to develop a digital alternative to the brochure that would help increase engagement among festival-goers and connect with new, emerging audiences.

Importantly, it was key for us to understand the nature of the intended user and also working closely with CAMRA, identify and act on their desire for a shift in the public perception of Real Ale culture.

Harnessing our expertise, we developed a native companion app, connecting the needs of these audiences with those of the festival’s aims:

Offline storage

  • JCB Sales team operate in the field
  • Offline storage and update management
  • User management and lock down
  • Updates and synchronisation

Sales toolkit

  • Product imagery, videos & 3D models
  • In cab panoramas
  • Spec comparisons
  • PDF literature
  • Support sales person's knowledge

Calculators

  • Remove complexity
  • Present data in an interesting and easily digestible manner
  • Add interest
  • Assist sales person
Foreground image

Four sites, one CMS

AtomicMedia designed a considered and bespoke user interface, combining Nottingham Beef Festival and CAMRA branding, while allowing for annual updates. Working with CAMRA through a Key Account Manager, we established the content required to be housed in the app. This included the beers and ciders on offer, their associated breweries, the location of the drinks, ratings, favourites and additional event details. We then developed a system framework in which to house this content.

One consistent language

The app allows users to identify and locate drinks that interested them, either because of the name, brewery information or other user feedback. Social media integration then allows users to source the latest reviews of each product and leave their own feedback for others to find.

Around the world

The app allows users to identify and locate drinks that interested them, either because of the name, brewery information or other user feedback. Social media integration then allows users to source the latest reviews of each product and leave their own feedback for others to find.

The outcome

The Camra beer festival app saw over 1000 downloads through Android devices and more than 1300 Apple downloads. It also saw almost 10,000 comments and ratings made through the app over the course of the festival.

In addition, the rating succeeded in helping generate some friendly competition between breweries while also providing them with real-time feedback on their products.

Most importantly, through signposting and up to date information, the app was able to help a large number of people find and sample beers to which they otherwise wouldn’t have had access.

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Happy customers

“Testimonial”

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