In my 20 years’ experience managing AtomicMedia, I have seen the world of business evolve with the advancement of the digital age.
The introduction, proliferation and continuing development of mobile technology has opened up new possibilities, not just to AtomicMedia, but to our clients as well, and I’ve seen businesses completely transformed.
It’s not just the same businesses benefitting from mobile technology. We’ve supported clients from all corners of the business world who’ve embraced mobile technology. This includes businesses you would typically expect to be at the forefront of technology (for instance Vodafone or JCB) as well as some less-likely businesses (such as the Campaign for Real Ale (CAMRA)). Mobile apps have helped these businesses reach new customers, engage more closely with their existing customer base and market new products.
How Important is a Good Mobile Presence?
As mobile technology becomes more and more ubiquitous, a strong mobile presence is essential for any business. Only last year in 2018, the total number of app downloads reached 197 billion (source: Statista) and in the US, mobile users spent, on average, 2.3 hours daily engaging with digital media on their mobile phones. That’s a huge audience that, no matter what business you’re in, you can benefit from reaching.
How Can an App Grow Your Business?
Developments in mobile hardware as well as faster mobile internet have allowed for the introduction of a wide range of mobile technologies. Because of this, there is no ‘one-size-fits-all’ approach for your business, but an endless stream of possibilities.
From augmented reality (AR) games, to complex event management software, the possibilities are endless. An experienced app development agency, such as AtomicMedia will be able to utilise these tools to create a unique app for your business that meets your business objectives and helps you to progress in the direction you wish to.
Should an App Offer Something Different?
A mobile app can be used to serve a range of functions, depending on your business objectives. An app can be developed to help you streamline processes, making activity more efficient and supporting your staff to fulfil their duties more effectively; or you can use an app to amalgamate all of your business’ services within one single access point.
But by developing a mobile app, you also have the opportunity to expand your offering, providing your customers with something they can’t currently get from your business or your competitors.
Evaluating How an App Can Help Your Business
Whatever your business objectives, whether you wish to reduce costs, increase sales or heighten brand awareness, an app can be developed to support you to achieve these objectives. However, it’s not simply case of having an app for the sake of having an app. Before you engage an app development agency, it’s important to first define your objectives.
Your agency will then be able to advise on the best way to utilise existing and emerging technology in order to meet your requirements.
At AtomicMedia, we’ve helped many businesses to expand and grow, and in some cases even transformed the way they do business altogether. So what is the first step? First you need to carefully consider your motives for developing the app and the objectives you would like it to help you achieve.
At AtomicMedia, we regularly advise our clients on the right approach for their app and support them to get the most out of the technology available.