10 lessons learned from a decade of building apps: Lesson 7 - Time it right

20th November 2019
10 lessons learned from a decade of building apps: Lesson 7 - Time it right

When it comes to app development, there’s a fundamental principle that many people overlook – Marketing!

Not only do you have to market your app effectively, but you also need to remember that your app functions as an important part of your company’s marketing as well.

It’s therefore important to maximise on your investment by utilising your app effectively.

The key to this is timing. By timing your app release correctly, you’ll maximise your launch day user base and ensure the app achieves popularity quickly.

Timing your app release will also make sure that it functions effectively on all available media and therefore offer a solid user experience from day one.


Before planning your launch, ensure you conduct some research, particularly into upcoming releases. Are Apple or Google planning any operating system updates? If so, it might be worth waiting until after they have released their update to ensure your app works with the new system.

The last thing you want is for your lovingly crafted app to fall down shortly after launch because it is incompatible with operating system updates. Alternatively, arrange a suitable support and maintenance contract to make sure your app is bug and issue free.

The same goes for new technology. If a new smartphone is scheduled for release, could it have new features that you could tie in with?

A good example of this in the recent past is Apple’s introduction of the Apple Watch. Tying in your app with the new technology and finding some way to utilise it would have been a great way to create appeal for the users keen to utilise the new technology.

Major events

Are there any major events taking place this year that you could coincide with and maybe tie in with?

For instance, any sporting World Cup or the Olympics? With such events you have to be careful not to imply any endorsement of your product by the organising body, but you can still produce something which might be useful around that time.

As an example, travel disruption is a staple of most major events, so you could include a travel updates feature in your app to ensure people are still able to reach your location.

Internal Marketing Plan

Are you planning other marketing events throughout the year?

 Maybe the app is being developed to support such an event, for instance a trade show or wedding fair? If so, you want to make sure your app is being launched with enough time for the users to install it on their phones ahead of time. You also need to be sure that it is available when other marketing for the event is being conducted so that you can point people to the app.

At AtomicMedia, we’ve launched hundreds of apps in the decade since we started developing them and we’ve learned a lot about how to launch an app for success.

If you’d like some support with your app, or you have an idea that you’d like to discuss turning into an app, AtomicMedia will work with you to ensure it is a success.

Talk to a member of our team to discuss your needs and we’ll be happy to help.

Ready to see what native apps can do for your business?